Three Youtube Algorithms
- Youtube SEO – relevant to the current search – you must do this for every video – this is what the person is searching for
- Home Page Algorithm – Logged-in Home Page where youtube places all of user’s recent interests – this is what the person is most likely to watch in general
- Recommendation Algorithm – relevant to the current video being watched – this is what similar viewers were most likely to watch
After you are done, they are all automated. You dont need to spend money to promote or keep posting and posting every day.
Unifiying Factors (Recently):
Youtube cares about
- Watch time (meaning after they click your video what percentage of the video that people go on to watch)
- Total engagement (thumbs up or thumbs down or do people comment)
Content Summary:
1. YouTube SEO: keyword research, on page SEO, off page SEO
- short-tail key word: really competitive
- long-tail key word: easy to start
- use some keyword for upsells, such as Best Yoga Mat, Yoga pants, cooking workshops, etc….and perhaps you can become an amazon affliate or create your own e-commerce website
2. More Youtube keyword research tools: Vidlq, TubeBuddy, and …
- Google Keyword Tool (FREE! -> ads.google.com -> keyword Planner)
- VidIQ Tool (Chrome Extension)
-
TubeBuddy (Chrome Extension)
3. On-page SEO introduction
- title (most important, 100 keywords, but truncated in 50 characters to show on mobile, 70 characters to show on most desktops)
- test your title in mobile and desktop
- use a mix of long tail and short tail keywords
- hashtags “#” in title
- description – put it long (the first two lines are most viewed so put the important/lucrative sentence you want audiences to see there)
- first two sentences should be attractive (increase click through rate )
- or put the url you want people to go (to sell something online or make people go to some page of your own site)
- The keywords are towards the top of your description are weighted more heavily than the keywords towards the bottom
- put your other video urls there if you have or you want. It will increase the chance that videos appear on the recommendation list
- hashtags “#” in description (better at bottom)
- tags/keywords
- use the ones within your title
- use the tools that shows the ranking number
- How Youtube treats on-page SEO?
- Your on-page SEO is just a respected suggestion
- They may give you preferential treatment for about 3-6 weeks
- While at this time they collect data about the performance through the video
- This data is click through rate engagement, watch time and many other factors that they use to determine
- After that assessment, they will rank you according to their algorithm
- The keywords and description you chose to optimize are not going to matter much
4. YouTube search ranking factors for your videos to rank higher
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- Plan to have your video be better than the existing videos out there
- Watch-Time (Total minutes watched and percentage completed) relative to competitors
- Upvotes, comments, sharing will help you
- Appropriate Website embedding like Quora, etc. -> get more views
- YouTube Ads -> get more views
- get more thumbs up
- Video Quality is the top factor
- the longer your video is watched, the more likely it is to get thumbs up
- one very engaged fan can upvote many of your videos
- how to do this?
- Ask for the thumb-up in the video after a valuable moment, not at the beginning(irritate people), not the end (not many people reach the end), it should be the place where you give value when you feel like all people must really like it.
- Ask on YouTube review groups on Facebooks groups, Linkedin groups etc. (but do remember Youtube doesnt like reciprocal promotion)
- Ask friends and business contacts (at video launch ask individually)
- Your own review team that you build yourself
- When you promote on social media, ask when posting (eg. Check out my video on XXX and please leave a comment and thumbs up…)
- Stir Controversy (optional – because it will give you as many thumbs up and thumbs down maybe) – This is unconfirmed by Youtube, but many top YouTubers actually suggest this because you are getting extra engagement signals, YouTube actually uses that as a positive ranking signal.
- Get more Youtube comments
- It is a big engagement and ranking factor
- Create a graphic or pop-up asking people to comment somewhere in the video (not beginning or end)
- Offer help or promotion (eg. I ask them, hey if you have questions, post your questions in the comments)
- Ask questions and opinions form your viewers, and keep them engaged
- Be controversial (optional – the same as above)
- Spark debate
- Reply to comments to keep conversation going
- Press thumbs up and heart
- How to boost your watch time
- Huge ranking factor in Youtube SEO
- Good presentation, audio and video quality helps a lot (It is known that longer video obviously have generally more watch time)
- Have a brisk and effective introduction (first 25 or 30 seconds is very important, many people drop at the very beginning 30 seconds)
- Sample Script: Hi, my name is Alice Ding from Miapple Inc. (3 seconds), In this video, you will learn ______ Benefit ____________ (5-10 seconds)
- Optional: I will fully walk you through _______ The benefits of XXX is that you will get more of XXX and XXX
- Promise some extra bonus or giveaway at the end
- Maybe some advanced strategy (Pre-plan them and use them in your title and video positioning)
- How to boost views and embed with Quora
- It is a very big ranking factor if your video gets embedded into high DA sites and other third party
- Post related videos in your answers in Quora. (Make sure your overall answer does not seem promotional but seems helpful)
- Post related videos in your answers on Bestblackhatforum or Medium.com or cooking forum or other forums etc.
- Create a blog post (guest post) including the video
- Use Growviews.com – not that good as those are random views
- What do you do when you first launch your video?
- Post your video on Twitter, Facebook, Instagram, Pintrest, Quora, Linkedin, Tiktok etc
- Use hashtags in your social media posts
- Pin that post on your social media accounts
- Privately ask people to watch
- Create one or multiple blog post where to embed the video
- As your channel grows, many initial views will come from subscribers
- Fiverr, upwork, influencers?
- You can also run YouTube Ads for a penny per view – recommanded
- Join Facebook and Linkedin Groups that focus on the topic of your video
- Dont just post or spam and be a valuable member there
- Create your own group – long-term build your own engaged audience
- How to use YouTube video commenting to boost your views and subscribers
- Comment your influencers in your niche and become valuable for them, always comment at the top maybe
- Use Yes/No Questions for comment (eg. Is Spider Man or Bat Man your superhero? 1. Spider Man 2. Bat Man 3. Others) – many people will likely to be engaged
- How to increase sales and traffic from your email signature
- settings -> signature -> put your youtube channel or particular video that wants to be promoted
- Ring the bell strategy to get more engaged subscribers who watch more videos
- Make YouTube videos rank in Google search
- When your video is the number one result in YouTube search, then the video gets this replacement in Google Search. And as this video gets more authoritative in YouTube, search is going to have a chance to climb up and be shown more often in the first page of Google. That is the strategy!
- When you create a YouTube video title, make sure that you have some long tail keywords in additional to the short tail keyword, so that you can easily rank for the long tail keywords in Google search. Thats really the strategy!
- How to use Closed Captioning (CC) to boost your YouTube SEO?
- Youtube video -> details -> Lanugage, subtitles and closed captions (CC) -> download -> edit -> upload
- Use more keywords here (However the keywords here are not actually going to have a lot of impacts but it takes effect)
- Recency and acceleration of all ranking signals will help you rank
5. YouTube recommendation algorithm
- YouTube sidebar recommended videos (this gives your video tremendous traffic)
- Two factors that play a role in engagement and user happiness: Browsing history, Content performance
- Youtube search: Relevance + Performance
- There is a correlation between views and ranking of your video
- In the beginning, very few users have your videos in their browsing history
- To make matters worse, competitors are getting recommended and building audiences
- So find your niche audience
- Build your niche audience -> make your video very engaging (maybe A/B testing)-> do collaborations with bigger brands -> run targeted ads, created many pieces of content -> be patient and keep improving
- Different language keywords + get recommended by using “piggybacking” keywords
- piggyback off the keyword from other video: really strong technique to get recommended by YouTube for certain video topics
- make it a bit more interesting than others
- Youtube channel keywords setup to boost SEO & recommendations
- Settings -> channel -> Keywords
- you can check other channels keyword from source code or use VidIQ, TubeBuddy etc.
- Playlists to boost recommendations (your playlist will be mostly like to show on the side recommendation list when you are watching one of your videos in the list, but if your videos have few views, it will only be shown at the bottom)
- Subscribe watermark and widget
- Watermark: Customization -> Branding -> Video Watermark -> Publish
- Widget: Developers.google.com/youtube -> Subscribe Buttons -> put the channel name and change styles
- Youtube YMYL
6. YouTube shorts
7. More views from better video titles & thumbnails
8. Creating beautiful YouTube thumbnail images for free with Canva
9. YouTube policy violations and strikes
10. Using YouTube analytics to get clues about what to improve in your videos
11. Video virality
12. Successful YouTuber case study
13. How I built my channel and how you should build yours
14. YouTube monetization
15. YouTube live
16. Few channel branding tips
17. Common things to consider for a show
18. YouTube Ads (formerly AdWords) to boost your video ads with cheap advertising
19. Ad scripts for YouTube ads
20. Social media to boost YouTube rankings
21. Promoting different kinds of YouTube channels
22. Basic legal concepts you must know so you don’t violate trademarkes or…
23. How I plan and prep for a YouTube video
24. Basic tips improving lighting and get rid of shadows for improved video quality
25. Introduction to improving audio
26. Introduction to on-screen appearance, body language & presenting
27. Fixing speech issues
28. Setting up a new channel from scratch – for very beginners only
29. Conclusion of our YouTube Markeing
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